In public relations and Communication sciences, publics are groups of individual people, and the public is the totality of such groupings.
The concept of a public has been defined in political science, psychology, marketing, and advertising.
Financial publics, (these are the people that affect a company’s funding).
Government publics, internal communications, strategy communications, Public affairs, general public, community relation, media relation, and online social media communications.
Employee relations focuses on creating and delivering people practices which develop – and maintain – positive working relationships between an organization and its people. Working closely with unions and employee representatives, you’ll need to ensure that people’s practices are fair and transparent.
Media Relations involves working with media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
Investor relations ensures that a company’s publicly traded stock is being fairly traded through the dissemination of key information that allows investors to determine whether a company is a good investment for their needs. IR departments are sub-departments of public relations (PR) departments and work to communicate with investors, shareholders, government organizations, and the overall financial community.
Internal public relations should be an ongoing activity with a long-term strategy that underpins your employee communication and engagement programs. There are, however, some circumstances where you need to undertake internal public relations campaigns in order to keep employees informed.
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.
What is customer relations? Customer relations is the company-wide process of nurturing positive relationships with your customers — the sum of all customer interactions and experiences.
A community relations officer uses media events, public events, and group activities to portray a positive image on behalf of their organization. Qualifications for a CRO may include advanced training in community psychology and experience designing programs that meet the goals of outreach programs.
What Do Corporate Relations Managers Do? Corporate relations managers help their companies to maintain positive relationships with consumers as well as other businesses and are tasked with developing and improving the local, regional, and national image and reputation for the company.
The main job purpose of the Government Relations Representative is to process, issues renew, modify and follow-up all government related transaction, to represent company and employees in government offices in accordance with Government rules and regulations.